Hyejin Yoo has been experimenting with new structural designs
and reconstructing stereotypical forms and meanings
under the infuence of Deconstructionism in KUMANN YHJ. She opened up a new sense of structure, volume, distinctive cutting, and architectural silhouettes for the collection of KUMANN. It is an avant-garde label that aims to work in various contexts by developing new themes and concepts every season keeping up with the flow of trends.
HyeJin Yoo began her career as a media artist, and print media artist after she earned her master of fine arts degree (M.F.A.) at The School of the Art Institute of Chicago with a Trustee two-year full scholarship award.
She studied fine arts and received her bachelor of fine arts degree (B.F.A.) from Hong Ik university in Seoul, and studied print media and art and technology at The School of the Art Institute of Chicago.
She was involved in a number of group exhibitions, including ‘SIGGRAPH’ and ‘Media City’ and had solo exhibitions funded by Arts Council Korea. She also taught traditional printmaking, digital printing process, computer graphics, and media art in fine arts departments and technology departments at a number of universities in South Korea.
Since She directed a collection for KUMANN OH EUN HWAN by HyeJin Yoo, along with LED light emitting dresses at S.F.A.A. (Seoul Fashion Artists Association) Seoul collection in 2011, she has been directing the collections of KUMANN YOO HYE JIN. Her design concepts and ideas are originated from her strong background of fine arts and art and technology.
She received a 'New Designer' award from The International Textile News, SAM WOO DANG's Korean Textile Fashion Award in 2013.