Originally born and raised in Seoul. JAEWOO LEE studied fashion design on Ewha womens University.
Her desires to creativity, she moved to New York to take MFA Fashion Design and Society at Parsons the new school for design. Her MFA graduate collection featured on Wallpaper graduate directory 2014, picked one of the ten finalists ITS Fashion competition, and exclusively sold at thecAtel. Dubai. Based on her personal identity, connecting the dots of her past, present, and future, she found JWL, womenswear label based in Seoul, South Korea.
The inspiration mostly based on her early art education.
In her developing of design, the starting point comes from the understanding the soul of fabrics and re-thinking about how to use and engineer its construction, from fabrics to textures, construction and colors. It was all about her personal story.curiosity, interest, emotion, thought, taste, and beauty.
EWHA WOMANS UNIVERSITY
Confidentiality Design Project for JW Anderson' LOEWE
LOEWE Project at LVMH Paris
MFA Fashion Design and Society
Design Project For Bottega Veneta
Kering Project_ Bottega Veneta at Kering USA
DVF Project at DVF USA
Parsons The New School for Design