HYOON is luxury and contemporary footwear brand that presents glamourous-chic mood for women. HYOON focuses on the quality and the uniqueness of its signature details. HYOON continuously studies to perform innovative techniques while maintaining the aesthetics in dynamism, modern edge and timeless designs.
Yoonhee Choi is a Korean Footwear designer and the founder of the brand HYOON in 2016. She atteded London College of Fashion and took footwear design and development course to learn specialized skills and techniques in shoemaking.
- 10. 2016 Creative Director and Designer HYOON.
- 09. 2014 London College of Fashion Design Tour exhibited Dubai, Shanghai, Hong Kong etc.
- 05. 2014 International Talent Support, featured in Trend Report & Vogue Italy.
- 10. 2013 WGSN, shoes featured in Trend Report, 'Embellishment Trend' .
- 08. 2013 Honored Student to permanently exhibit at Oxford Circus Campus, LCF. London.
- 07. 2013 Graduated from London College of Fashion (UAL) BA(hons) Cordwainers Footwear.
- 06. 2013 BA Press Show Exhibition, London College of Fashion.
- 05. 2013 Final year work featured in British Fashion Council.
Lotte Department Store (offline store)
Pop-up store (Mood lab - Seongsu)
Heich es Heich S/S17 X HYOON Shoes Collaboration
Pop-up store (Vinyl House - Munrae)
HYOON Online Open / WConcept Korea/China/US Open (online store)
HYOON official launching