• Brand : MOHO
  • Designer : LEE KYUHO
  • www.mohocompany.com

Showroom Contact

  • Address : 20, Nonhyeon-ro 150-gil, Gangnam-gu, Seoul, Korea
  • Tel : 010-2838-2509 / 070-7882-4295

Contact

  • Name : 박지근
  • Tel : 010-2838-2509
  • Fax : N/A
  • Email : jikeunpark@mohocompany.com
THE BRAND NAME 'MOHO' IS FROM A KOREAN ADJECTIVE 'MOHO-HADA', WHICH MEANS 'AMBIGUOUS'.

'MOHO' HAS BEEN DEVELOPED WITH AN AMBIGUOUS WAY OF THINKING, WHICH THINKS THROUGH CRITICAL AMBIGUITY WITHOUT EXACT AND DEFINITE RULES.THERE ARE NEITHER PRINCIPLES NOR THEORIES BUT UNCERTAINTY ONLY EXISTSIN PURSUING 'MOHO'. WE JUST SEEK THE PROCESS AND THE CONTINUITY IN WHICH A NEW WAY OF THINKING IS CREATED BY BREAKING A CONVENTIONAL WAY OF THINKING. IT'SNOT A STATIC THINKING, BUT A DYNAMIC THINKING.
'MOHO' IS A KIND OF WAY OF THINKING THAT ALWAYS STAYS ALIVE, THUS IT'S RAW AND FREE, AND SOMETIMES IT CAN BE UN-PLEASANT. WHEN THE CERTAINTY AND PRINCIPLES ARE DISAPPERED, ONLY A CERTAIN FLOW OF THINKING CAN BE EXISTED.

'THE CORRECT ANSWER' IS STATIC, SO IT CANNOT BE DYNAMIC WITH THE FLOW. THERE'S ONLY A 'QUESTION'. WE DON'T WANT THE CERTAINTY THAT ALWAYS ASKS THE EXACT ANSWER. IT'S AND AWARENESS OF THE SPACE BETWEEN WORDS AND ITS PROBLEM.

NEITHER NEGATIVE NOR POSITIVE, NEITHER SIGNIFICANCE NOR INSIGNIFICANCE, AND THE BOUNDARY WHERE AND ABSOLUTE VALUE IS NOT EXISTED. IT'S A SEEKING FOR THAT SPACE BETWEEN THE BOUNDARIES. SEEKING IS THE CURIOSITY ABOUT THE BOUNDARY, AND ASKING A QUESTION. THE QUESTION ISN'T A MEANS TO FIND THE RIGHT AND EXATCT ANSWER.
IT EXISTS AS ITSELF, A PROCESS OF THINKING ACROSS BOUNDARIES.

THE QUESTION IS 'MOHO'. IT'S ALWAYS AMBIGUOUS. IT'S AN ENDLESS ATTEMPT TO APPROACH TO A CERTAIN WAY OF THINKING WHICH IS VAGUE AND UNCERTAIN. THE BRAND 'MOHO' PURSUES THE AMBIGUITY. IT'S THE THOUGHT NOT ABOUT THE RIGHT AND EXACT ANSWER, BUT ABOUT THE QUESTION.

THIS AMBIGUOUS QUESTION TAKES US TO AN AREA OF UNKNOWN AND PERILOUS.
BRAND ‘MOHO’ OPERATES MENSWEAR COLLECTIONS THROUGH SEASONAL FASHION SHOWS. ALL COLLECTIONS ARE DESIGNED AND UNFOLDED BY LEE-KYU-HO, THE CREATIVE DIRECTOR & THE FOUNDER OF MOHO.

LEE KYU-HO HAD GRADUATED SUMMA CUM LAUDE IN ESMOD PARIS IN 2013. BUILT HIS CAREER IN ‘ANDREA CREWS’ AS A GENERAL DESIGNER TILL 2016.

HE HAS ALSO PROVEN HIS TALENT THROUGH WINNING SEVERAL AWARDS AND EXHIBITIONSIN PARIS, SUCH AS ROWENTA, TEXWORLD, WHO’S NEXT, GALLERY JOYCE PARIS, DINARD CHAMPIONSHIP IN 2-PARTS, TRANOI PARIS … AND MORE OTHERS.

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2018

  • 18FW 서울패션위크 '제너레이션넥스트 서울' 참가.

2017

  • 10월
    18SS 트레이드쇼 '제너레이션넥스트서울' 참가
  • 6월
    TRANOI PARIS 쇼룸 참가
  • 6월
    18S/S SHOWROOM TRANOI PARIS

2015

  • 2월
    BOFFI BAIN 패션쇼 및 쇼룸

2014

  • 3월
    박람회 WHO'S NEXT 쇼룸 참가
  • 2월
    박람회 TEXWORLD 전시 및 쇼룸 참가

2013

  • 4월
    GALLERLY JOYCE PARIS 전시
  • 3월
    DINARD 남성복부문 우승, 소재계발부문 우승 (2관왕)

2012

  • 3월
    ROWENTA 여성복 파이널리스트4

2010

  • 9월
    ESMOD PARIS 여성복/남성복 졸업

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