• Brand : LIE
  • Designer : CHUNGCHUNG  LEE
  • www.liecollection.com

Showroom Contact

  • Address : 7, Seolleung-ro 99-gil, Gangnam-gu, Seoul, Korea
  • Tel : 02) 553 - 3314


  • Name : 이청청
  • Tel : 02) 553 - 3314
  • Fax : 02) 553 - 3354
  • Email : business@liecollection.com
Life Is Expression.

LIE is a modern women’s lifestyle brand that celebrates playful take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduce elevated silhouettes that bridges bold colors and soft features in a dynamic yet romantic collection.
Chungchung Lee, whom graduated Saint Martins College of Art established LIE brand in 2011. Starting with Who’s Next Paris, Chungchung continuously participated in diverse global tradeshows and events such as Tranoi Paris, Coterie New York, and Premium Berlin. Through active global events participating, the designer established international businesses with numerous select-shops and department stores 

 Furthermore, thorough invitation of British Korean Culture Centre’s Exhibition and China fashion show events, LIE is increasing international public attention.

In order to expand publicity, LIE is continuously working on collaboration with diverse companies like Designers Hotel, Miffy, BMW MINI and more.

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