JCHOI rejects standardized trend, and makes each garment through unique design process and philosophy. JCHOI reinterprets inspirations coming from various sources such as architectures, paintings and products with its own geometric insight.
We design and make us with analyses, deconstructing and reinterpretation. No excessive and oversimplification, we are standing between everyday life and highend.
JUNGSU J. CHOI studied at Parsons School of Design and spent several years diversifying himself through his work in the fashion industry in New York, ready-to-wear and high-end brands, womenswear and menswear. He directed first JCHOI menswear fashion show in Boston Fashion Week 2014. He launched his first own brand JCHOI came back to Seoul in 2016
2018
2017
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10월
우리의 ‘깃’ 컬렉션
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10월
CHiC – 중국 상해 전시회
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9월
Hong Kong Center Stage – 홍콩 전시회
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3월
‘스트림’ 컬렉션- JCHOI Seoul Feminine Line
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3월
CHIC – 중국 상해 전시회
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1월
Who`s Next Paris – 프랑스 파리 전시회
2016
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10월
CHIC - 중국 상해 전시회
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10월
SS17 ‘지문’ 컬렉션
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3월
FW16 ‘머신건’ 컬렉션
2015