KYE focuses on providing innovative and extraordinary fashion concepts and shapes for the discerning consumers of high casual/street fashion products all over the world.KYE delivers the elements of fun, humor, wit and a sense of optimism in its fashion offering.
The brand believes in making its own fashion statement by introducing bold patterns and colors yet with due attention to elaborate details.The target consumer age range is high-teen to mid-thirties who live in modern urban cities of the world. KYE has successfully expanded its businesses with high fashion multi-shops in major cities of the world. It targets to reach high-end department stores and to exploit on-line business opportunitiesin the next phase of business development
Education
Central Saint Martins School of Art and Design (MA) 2011
Central Saint Martins School of Art and Design (BA) 2009
KYE Brand Creative Director 2011 - Present
Awards of Funds
Woolmark Prize Asia 2017/18
10 Asian Designers to Watch
Fashion Asia 2016 Hong Kong (HKDC) 2016
Samsung Fashion&Design Fund (SFDF)
The SFDF Award 2014
LVMH Prize - 30 Semi-finalist 2014
Council of Fashion Designers of Korea
New Fashion Designer Award 2013
International Fashion Showcase BFC
The Emerging Talent Award 2012
Sponsored by Seoul Fashion Center - Seoul 2011
Sponsored by Vauxhall Fashion Scout - London 2011