KYE focuses on providing innovative and extraordinary fashion concepts and shapes for the discerning consumers of high casual/street fashion products all over the world.KYE delivers the elements of fun, humor, wit and a sense of optimism in its fashion offering.

The brand believes in making its own fashion statement by introducing bold patterns and colors yet with due attention to elaborate details.The target consumer age range is high-teen to mid-thirties who live in modern urban cities of the world. KYE has successfully expanded its businesses with high fashion multi-shops in major cities of the world. It targets to reach high-end department stores and to exploit on-line business opportunitiesin the next phase of business development